Archeologists must have a term for the accumulation of bright and shiny things intended to equip the departed with all the luxuries and necessities required for a comfortable afterlife. They are know as grave goods when dug up, but what they are called when the future star of Time Team's excavations still had flesh on his or her bones is anyone's guess. Death's dowry, perhaps.
Whatever the official term, The Age has added another adornment to its imminent epitaph, having just won 2013's Newspaper of The Year, which it announced on this morning's front page beneath a headline proclaiming that is Number One. In addition to being unable to report the news without bias, it seems The Age is also innumerate, as the steaming pile of its daily offerings much more closely resembles number two.
Here is how the folks at the Pacific Area Newspaper Publishers Association explained their logic (plus some incidental observations).
Fairfax Media newspaper The Age has been crowned the 90,000+
circulation Newspaper of the Year, concluding the 2013 Future Forum.
It is still selling more than 90,000! At the current rate of shrinkage, the Age will be ineligible for this category by the end 2015. Allowing that it survives that long, of course.
The award topped off an impressive year for The Age, where it thrived under a tough climate for newspapers around the world.
The PANPA people must have been thoroughly intoxicated when that release was drafted, or have the Macquarie Dictionary people redefined "thrived" to mean the 27,000 fewer daily copies sold this year than last.
“Difficult commercial decisions were embraced with confidence by the editorial team,” judges said.
The Professor once "embraced with confidence" a firm and apparently eager woman, only to be knocked silly by her boyfriend. For the Age, substitute "reality" for the wiggly young thing's beau.
“Impressive results showed the success of always placing journalism first and foremost.
Yep, they really were on the squirt.
“The executives and all the teams at The Age deserve this to be their year.”
And it will be their year, too! Nothing boosts annual earnings so much as a big, fat, juicy redundancy cheque.
The awards ceremony topped off the 2013 Future Forum, a gathering of
some of the most brilliant minds across the newspaper industry, after
two days of interactive workshops, lectures and presentations.
"Brilliant minds", eh? Let's see how brilliantly those minds shine when Abbott PM ends all Federal Government advertising in Old Media rags, which will serve them right.
Centuries from now, when the Age's barrow is excavated, the PANPA trophy will suggest it went to its grave respected and beloved. As long as the undertakers don't include Fairfax's latest numbers amongst the grave goods, that is