Parrots demand crackers for their recitations of learnt lines. The Hartchers are so much cheaper to run and operate, and they know as if by instinct to leave their droppings on sheets of paper.
They won't need to know much else from here until polling day, as Rudd, according to The Age, has recruited a trio of the hard and fast political operatives who returned Obama to the White House. When the new arrivals and their minions spread a meme, Australia's great political reporters will need to do nothing more than pass it on. No need to think whatsoever.
With speculation over the poll date now at fever pitch - and an announcement expected within days - the ALP's campaign team has secured the expertise of Tom McMahon, the former executive director of the powerful Democratic National Committee during President Obama's last campaign.As the scoop is by Mark Kenny, no surprise that several things are wrong or have been omitted. Perhaps he was too busy memorising his own just-delivered talking points, seeking to get a jump on Hartcher in the Sycophant Stakes, or maybe it was jealousy that put him off his game. After all, only that morning it had been Hartcher's turn at the teat, gulping down and rapidly regurgitating the hoary old Labor line that anxious Liberals, now seeing defeat in the round and confident face of Kevin Rudd, would just love to oust Abbott and install Malcolm Turnbull in his place. Alas, too little time remains before the election to take that sensible step, so the Coalition will likely be stuck with the wall-punching loser. As a theory it is funny to the point of the grotesque, but that is what we get when journalism's loftiest perches are occupied by gargoyles rather than watchers in pursuit of the commanding view.
It has also called in Joon Kim of the consulting firm New Partners, and the British social media expert, Matthew McGregor, known for his ability to get spoof videos online sometimes within minutes of mistakes being made by his opponents.
The wrong bit in Kenny's story -- he had better work harder on those dictation skills -- is that Matthew McGregor seems not to be a producer of smash-hit, instant spoof videos. Indeed, he is quite dismissive of blogs, Facebook and, presumably, YouTube. What MCGregor does is run email campaigns, which he dresses up with interactive links in order to justify his consultancy fee. He did a lot of this for Obama, by his account (see the video of McGregor below), but there was another cause he served which Kenny neglected to mention: Red Ken Livingstone's campaign to be London's mayor.
McGregor's expertise is in